Pure Mushrooms began as a family business named ‘Merebin Mushrooms’ in 1970 when Geoff Izard and his family needed to diversify from their fruit property. The 15-acre fruit property in Merbein South, Victoria had been held in the family for three generations, so selling was not an option. So, after a few years of exploring their options, both in Victoria and interstate, Geoff Izard purchased a run-down mushroom farm in Woodcroft, South Australia in 1992. The farm was then producing around 24 tonnes of white and Swiss brown mushrooms a week and supplied with mushroom compost from Merbein Mushrooms.
The compost facility – in Port Wakefield, South Australia was completed and commissioned in July 2018, realising a dream to be self-sufficient and have vertical integration. Since opening the composting facility, they have been able to achieve both an increase in production and an improvement in quality. The privately-owned businesses now employ 80 people, produce and pack over 40 tonnes of mushrooms per week and distribute throughout Australia.
In July 2020, both companies rebranded: Pure Mushrooms and Pure Compost was launched. The rebranding coincides with the family succession plan, and the company is now passed down to the next generation who are just as passionate about fresh produce and are successfully leading the company through.
Pure Mushroom’s latest addition to market and in-season now are the Swiss Brown Button Mushrooms. They’re denser, tasty and last longer!
Benefits of Mushrooms:
- Good, low calorie source of fibre, protein, and antioxidants
- May mitigate the risk of developing serious health conditions, such as Alzheimer’s, heart disease, cancer, and diabetes
- Boosts the immune system and assist with weight loss
Pairs Well With:
- Spices and Herbs, including chives, pepper, dill, parsley, basil, oregano and rosemary
For more information, head to the Pure Mushrooms website.